About Me:
Crafting Digital Excellence
I’m a dedicated UI/UX and Product Designer with a Master's in Digital Media and a background in Graphic Communication Management. I excel at blending traditional and digital design to create intuitive and engaging user experiences. Passionate about transforming ideas into functional and aesthetically pleasing products, I stay at the forefront of design trends and digital media operations.
About Me:
Crafting Digital Excellence
I’m a dedicated UI/UX and Product Designer with a Master's in Digital Media and a background in Graphic Communication Management. I excel at blending traditional and digital design to create intuitive and engaging user experiences. Passionate about transforming ideas into functional and aesthetically pleasing products, I stay at the forefront of design trends and digital media operations.
Education
Master of Digital Media
Toronto Metropolitan University / Toronto, ON
Aug 2023 | GPA 4.24/4.33
Teaching Assistant of Graphic Communication Management Department
Bachelor of Technology
Graphic Communication Management
Toronto Metropolitan University / Toronto, ON
July 2022 | GPA 4.02/4.33
Publishing Concentration
Communication and Design Minor
Dean’s List, graduate with distinction
Stack
My technical toolkit includes proficiency in Figma, Framer, Adobe XD, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
I excel in creating interactive prototypes, user interfaces, and high-fidelity designs. Additionally, I am skilled in HTML, CSS, and Webflow, which are used to develop responsive web designs that ensure flawless functionality across all devices. I leverage Notion for project management, Stable Diffusion for advanced image processing, and Unity for game development and interactive media projects. This diverse set of tools enables me to deliver comprehensive and visually compelling design solutions.
Experience
Product Manger
A Good Project / Toronto, ON
Dec 2023 - Present
• Designed custom pop-up window user interfaces for over 20 B2C clients, resulting in a more than 20% increase in sales of promoted products and a 30% customer sign-up rate.
• Hosted workshops for 3 startups to develop design guidelines and dashboard interaction logic, securing a long-term contract for the company
• Assisted researchers in developing the product design and UI interface framework for MyWorld a social media for children with autism, with over 120 children and parents participating in the user testing phase, achieving a 95% satisfaction rate
• Designed a rapid launch process from wireframes to MVP for Warmsold, with over 200 real estate agents testing the product and providing 92% positive feedback
Product Manger
A Good Project / Toronto, ON
Dec 2023 - Present
• Designed custom pop-up window user interfaces for over 20 B2C clients, resulting in a more than 20% increase in sales of promoted products and a 30% customer sign-up rate.
• Hosted workshops for 3 startups to develop design guidelines and dashboard interaction logic, securing a long-term contract for the company
• Assisted researchers in developing the product design and UI interface framework for MyWorld a social media for children with autism, with over 120 children and parents participating in the user testing phase, achieving a 95% satisfaction rate
• Designed a rapid launch process from wireframes to MVP for Warmsold, with over 200 real estate agents testing the product and providing 92% positive feedback
Product Manger
A Good Project / Toronto, ON
Dec 2023 - Present
• Designed custom pop-up window user interfaces for over 20 B2C clients, resulting in a more than 20% increase in sales of promoted products and a 30% customer sign-up rate.
• Hosted workshops for 3 startups to develop design guidelines and dashboard interaction logic, securing a long-term contract for the company
• Assisted researchers in developing the product design and UI interface framework for MyWorld a social media for children with autism, with over 120 children and parents participating in the user testing phase, achieving a 95% satisfaction rate
• Designed a rapid launch process from wireframes to MVP for Warmsold, with over 200 real estate agents testing the product and providing 92% positive feedback
Product Designer
Alpha Marketing Import and Export Ltd. / Vaughan, ON
Sep 2020 - Dec 2023
• Designed and launched Trinity Christian School's apparel website, streamlining purchases for 300+ students, faculty, and parents. fulfilled over 1000 orders
• Managed design and production for Attrell Toyota, with 20 merchandise designs adopted and produced.
• Created and produced brand-aligned products for Construction Ontario, completing 30+ designs and fulfilling 1300 orders.
• Designed and managed production for three campaigns for the non-profit Blue Sea Foundation, including Ride for Refuge, The Grand Parade, and Coldest Night of the Year, delivering over 30 campaign-specific design assets
Product Designer
Alpha Marketing Import and Export Ltd. / Vaughan, ON
Sep 2020 - Dec 2023
• Designed and launched Trinity Christian School's apparel website, streamlining purchases for 300+ students, faculty, and parents. fulfilled over 1000 orders
• Managed design and production for Attrell Toyota, with 20 merchandise designs adopted and produced.
• Created and produced brand-aligned products for Construction Ontario, completing 30+ designs and fulfilling 1300 orders.
• Designed and managed production for three campaigns for the non-profit Blue Sea Foundation, including Ride for Refuge, The Grand Parade, and Coldest Night of the Year, delivering over 30 campaign-specific design assets
Product Designer
Alpha Marketing Import and Export Ltd. / Vaughan, ON
Sep 2020 - Dec 2023
• Designed and launched Trinity Christian School's apparel website, streamlining purchases for 300+ students, faculty, and parents. fulfilled over 1000 orders
• Managed design and production for Attrell Toyota, with 20 merchandise designs adopted and produced.
• Created and produced brand-aligned products for Construction Ontario, completing 30+ designs and fulfilling 1300 orders.
• Designed and managed production for three campaigns for the non-profit Blue Sea Foundation, including Ride for Refuge, The Grand Parade, and Coldest Night of the Year, delivering over 30 campaign-specific design assets
Marketing Design Intern
Fenty Beauty by Rihanna
May 2021 - September 2021
• Successfully launched the "Love Your Own Skin" pop-up campaign, attracting over 2,500 participants
• Created 7 versions of shopping bag designs, 2 VIP card designs, and 7 billboard designs using Adobe Illustrator and Indesign
• Standardized and submitted design files to printing factories, overseeing 20+ designs and ensuring timely delivery of over 3,000 printed products
Marketing Design Intern
Fenty Beauty by Rihanna
May 2021 - September 2021
• Successfully launched the "Love Your Own Skin" pop-up campaign, attracting over 2,500 participants
• Created 7 versions of shopping bag designs, 2 VIP card designs, and 7 billboard designs using Adobe Illustrator and Indesign
• Standardized and submitted design files to printing factories, overseeing 20+ designs and ensuring timely delivery of over 3,000 printed products
Marketing Design Intern
Fenty Beauty by Rihanna
May 2021 - September 2021
• Successfully launched the "Love Your Own Skin" pop-up campaign, attracting over 2,500 participants
• Created 7 versions of shopping bag designs, 2 VIP card designs, and 7 billboard designs using Adobe Illustrator and Indesign
• Standardized and submitted design files to printing factories, overseeing 20+ designs and ensuring timely delivery of over 3,000 printed products
Midjourney
UI/UX Designer
July 2022 - December 2022
• Identified that users were 3x more likely to explore with visual previews and interactive prompts, and created a prototype with a corresponding design system to address these findings
• Developed 2 design systems for Midjourney desktop and mobile version, including color systems, typography, and button states, enabling front-end developers to locate components and design guidelines
• Conducted interviews with 73 users from diverse backgrounds to identify pain points
Midjourney
UI/UX Designer
July 2022 - December 2022
• Identified that users were 3x more likely to explore with visual previews and interactive prompts, and created a prototype with a corresponding design system to address these findings
• Developed 2 design systems for Midjourney desktop and mobile version, including color systems, typography, and button states, enabling front-end developers to locate components and design guidelines
• Conducted interviews with 73 users from diverse backgrounds to identify pain points
Midjourney
UI/UX Designer
July 2022 - December 2022
• Identified that users were 3x more likely to explore with visual previews and interactive prompts, and created a prototype with a corresponding design system to address these findings
• Developed 2 design systems for Midjourney desktop and mobile version, including color systems, typography, and button states, enabling front-end developers to locate components and design guidelines
• Conducted interviews with 73 users from diverse backgrounds to identify pain points